10 general skills or competencies (Job family competencies) for Business Development Director
Skill definition-Creating awareness and demand for your products or services to build a consistent brand identity and generate higher quality leads.
Level 1 Behaviors
(General Familiarity)
Cites examples of modern digital marketing techniques used in demand generation.
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Level 2 Behaviors
(Light Experience)
Assists in creating and implementing demand generation tactics.
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Level 3 Behaviors
(Moderate Experience)
Analyzes performance to ensure the demand generation strategies are effective.
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Level 4 Behaviors
(Extensive Experience)
Delivers demand generation initiatives that drive inbound responses and leads for internal and external teams.
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Level 5 Behaviors
(Mastery)
Conceptualizes a demand generation strategy to meet or exceed pipeline goals and revenue targets.
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Skill definition-Planning, organizing, executing, or even attending events to promote our business's brand, products, or services.
Level 1 Behaviors
(General Familiarity)
Cites examples of best practices used in developing event marketing plans.
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Level 2 Behaviors
(Light Experience)
Helps in creating promotional marketing materials and visual merchandise for our company's event.
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Level 3 Behaviors
(Moderate Experience)
Administers event marketing budgets focusing on return on investment.
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Level 4 Behaviors
(Extensive Experience)
Coordinates with various professionals to ensure the event display accurately represents our brand.
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Level 5 Behaviors
(Mastery)
Authorizes event-based marketing initiatives to generate sales leads.
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15 soft skills or competencies (core competencies) for Business Development Director
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Cites examples of how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Describes our organization's current marketing campaign.
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Level 3 Behaviors
(Moderate Experience)
Announces and explains updates of products and services and delivery.
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Level 4 Behaviors
(Extensive Experience)
Enhances employees' understanding of several sets of interrelated products and services and their interdependence.
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Level 5 Behaviors
(Mastery)
Conceives and plans our business’s future structure according to the target market and P/S strategy.
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Summary of Business Development Director skills and competencies
There are 0 hard skills for Business Development Director.
10 general skills for Business Development Director, Demand Generation, Event Marketing, Lead Generation, etc.
15 soft skills for Business Development Director, Business Acumen, Products And Services, Customer Relationship Management, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Business Development Director, he or she needs to be an expert in Business Acumen, be skilled in Products And Services, and be an expert in Customer Relationship Management.